PROJECT INFO

Client: The Creeks at Ivy Acres / Hortonville, WI

Category: Branding, Identity Design

A golf course showing a ton of potential was purchased by a group of very driven businessmen in the fall of 2015. With tons of ambition, they approached us with an idea that was just crazy enough to work and dreams of a company identity that was clean, modern, and would speak to their customers.

The development of The Creeks at Ivy Acres identity was inspired by the course and it's history. A clean and natural approach was just soft enough to be friendly but held onto a high scale mood as well.

 

Creation of a thorough brand guidelines document will keep this train on it's course as it barrels into great years of golf to come.

 

The scorecard for The Creeks is a very simple and elegant design. It does it's job without being overwhelming or busy. It's an essential piece of collateral because it's the most likely item to be brought home with customers.

There are many plans for change in the future of the course and one of them is the introduction of all new electric carts for the 2016 season. They will be sporting the new course logo and continue the theme of a tailored golfing experience.

The leave behind is always a piece that we look forward to working on. A sample view of one of the most beautiful greens on the course gives you the itch to get out there.

 

These cards were printed with a matte coating and finished with a spot gloss for a subtle and classy presentation.

It's not only the course that is in store for updates. The bar will be expanding it's offerings and adding pub food as well.

 

Felski's Pub at Ivy Acres is the perfect way to end a round of golf or bring the family for lunch.

IDENTITY DESIGN

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